JLM Couture announced its new Blush collection of wedding gowns, designed by JLM’s award-winning Jim Hjelm designer, Francesca Pitera.
JLM Couture announced its new Jim Hjelm Blush collection of wedding gowns, designed by JLM’s award-winning designer, Francesca Pitera.
“The style is best defined as one that exemplifies a look of casual elegance,” says Joseph L. Murphy, president and CEO of JLM.
Pitera says: “Jim Hjelm Blush embodies a unique modern feel. It imparts a special, soft beauty that takes elements from more elaborate gowns and simplifies them.”
The gowns have a soft flowing essence, creating an illusion of quiet glamour that is more in touch with nature. “These gowns have a sensual, fashion forward quality, which gives the bride a unique sense of presence,” she says. “It’s a look not currently addressed in the market place.”
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