"Every bride has their own story and so does every dress we make. Every bride deserves a fairy tale wedding and we are so happy we can be part of making that dream come true."
Winding Road Daniella was 16, unmarried and pregnant. After finishing high school, she applied and was accepted into the DeVry Institute of Technology and Design graduating with a business degree. Thereafter, Daniella started work in the garment industry as a business executive.
As a single mother trying to save a dollar, Daniella started sewing for herself and her daughter. Inspired by her creations, she decided to pursue a career in fashion design. With the support of her sister, Daniella applied to the Toronto Academy of Design and Technology and graduated from the fashion design program.
Daniella worked for a decade alongside prominent designers in the fashion industry, before her sister Michelle encouraged her to open her own fashion house.
Hollywood Beauties, her first label, included custom ready-wear and evening gowns. Despite doing extremely well, Daniella wanted to focus on the design element of the bridal wear industry. She loved the romance and fairytale story behind each bride.
Starting up In 2006, Daniella and Michelle (also her business partner), opened a bridal house under the label, Daniella Couture.
Daniella Couture is known for meticulous workmanship using fine silks, handmade laces and crystal beading all sewn by European seamstresses. Each gown is custom made for every bride. Fine fabrics and special attention to detail creates the couture experience without the cost.
Daniella Couture's bridal collection reflects the body-conscientious consumer. “The bride still wants a fairytale dress, but also wants to show off her figure," Daniella says. "Dropped waist styles fitted with flounce bottoms in mermaid or trumpet silhouettes are very popular."
In fall of 2008 Daniella Couture launched a collection of bridesmaids and mother- of-the-bride gowns. The salon also carries an extensive line of shoes and accessories including hair jewellery.
What's in store The future is just beginning for this dynamic duo. Within the next 10 years they plan on opening another fashion house and have a flagship store in the heart of Toronto.
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